The social identity model of deindividuation effects (or SIDE model) is a theory developed in Deindividuation theory was developed to explain the phenomenon that in crowds, people become capable of acts that rational individuals would not. This chapter challenges traditional models of deindividuation. These are based on the assumption that such factors as immersion in a group and anonymity lead . Reicher, S.D., Spears, R. and Postmes, T. () A Social Identity Model of Deindividuation Phenomena. European Review of Social Psychology, 6,

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Maurice Liebregt 1 Estimated H-index: Edward Alexander Berger 2 Estimated Aocial Summary of theories Author Proposed model Advances of the theory Determinant of the phenomenon What are the consequences?

Influencing Factors on Sharing News in Twitter. Early versions of deindividuation theory [2] saw this as a consequence of deinsividuation self-awareness and accountability. The variables of anonymity for group members, reduced private self-awareness and group size showed small and inconsistent, although statistically significant, positive effects on antinormative behavior.

Furthermore, research on social identity model of deindividuation investigates prosocial behaviorprevent social disturbance and prevent child prejudice [3].


The authors suggest that only a deindiciduation in private self-awareness is related to the deindividuation process. These ideas from social identity theory and self-categorization theory provided not only key ingredients for Reicher’s critique of deindividuation theory, they are also the foundations upon which SIDE was modelled.

Furthermore, impressions of the stranger significantly influenced the shock duration of the identifiable group but not of the deindividuated group. According to Le Bon, regardless of who is in a crowd, the individual conscious personality fades, and the group unconscious personality prevails.

An integrative theory of intergroup conflict. The importance of this study may be illustrated by the fact that deindividuation has been presented as an extenuating circumstance deindiviuation murder charges Colman, The average identification with the group was 3.

About the author s The authors have similar research interests centered on how psychosocial processes affect fields such as education and health.

For the first experiment, they had to solve anagrams that formed popular band names, whereas for the second experiment, spcial had to apply fake shocks to a subject who was participating in an experiment about stressful distractions in memory.


Social identity model of deindividuation effects – Wikipedia

They conducted an experiment to test the hypothesis that variables that induce deindividuation anonymity, lack of responsibility and arousal cause a state of deindividuation, and this state is a mediator of aggressive behavior in small groups. Behaviors resulting from Deindividuation may be either pro- or antisocial. Communication Research25— Rather, anonymity and immersion in the group can enhance the salience of social identity and thereby depersonalize social perceptions of others and the self.

The group was told that some members would have to apply shocks to a test subject when they could see him, and some would apply shocks when they could not see the test subject. Evaluation of a system to develop team players and improve productivity in internet collaborative learning groups. Thus, studies in these other countries would facilitate cross-cultural comparisons about the phenomenon as well as theoretical reformulations of deindividuation.

Age differences in response to conformity pressure for emotional and nonemotional material. This is rejected in favour of the idea that self can be defined at various different levels including the categorical self as well as the personal self.

Social Identity Model of Deindividuation Effects

Need help logging in? This finding identifies the need to take into account group stereotypes and prejudices at the time that assumptions are made and results are analyzed in deindividuation studies. As a may be a convenient instrument for the ingroup to express result of the pheenomena visibility of the individual within itself on those same dimensions.

Thus, there is greater attraction between group members. The latter process, whereby anonymity provides the opportunities for people to express and develop identities independent of the social influence of the group, is further elaborated in the Strategic SIDE.

Show Hide Page Numbers. We deondividuation provide a table summarizing those topics. By continuing to use the website, you consent to our use of cookies.

The authors proposed that there may be an inverse correlation between the level of public self-awareness and the number of customers present in stores. This finding confirmed the hypothesis that anonymity was related to aggression and that discriminative stimuli did not exercise an influence on behavior resulting from deindividuation socjal.


The proposition of the deindividuation state as a theoretical construct mediator can be seen as an improvement of the reduction of inner moral restraints proposed by Festinger et al.

Social Psychology and Language. SIDE argues that anonymity and social context in interaction have cognitive and strategic consequences. Socail was developed as an alternative to deindividuation theory.

A self- committed to ingroup norms. Some characteristics that were proposed in the early conceptualization of deindividuation remain empirically valid, such as the tendency in deindividuation conditions to perform acts that people would be unlikely to perform individually Festinger et al. However, when there are other customers present, the attention of the salespeople is not concentrated on one person, increasing anonymity and reducing the public self-awareness of the individual who was alone.

The objective of the research groups to which the authors belong is to further understand cognitive processes underlying social behaviors, produce and evaluate interventions to change attitudes, reduce prejudice, and enhance the access to healthcare and educational services. Social identity model of deindividuation effects. Also, there is a bigger satisfaction than if the individual were in an individuated group.

Group immersion and anonymity have cognitive consequences that affect the relative salience of personal and social identities. In deindividjation case, the person does not feel unique in relation to others, causing a propensity to reduce inner restraints. This finding suggests that theoretical refinement is essential to advance the knowledge of a phehomena, confirming the importance of connections between different theories and the replicability of experiments from other theoretical models.

Psychological Bulletin,— They noted that research should not focus on external variables that trigger the phenomenon but on the investigation of what happens intrapsychically during the occurrence of the phenomenon. In the analysis of the results, both of the fo hypotheses were phenomdna They can act and do things as one group. Russell Spears 62 Estimated H-index: