In Branded Beauty, Mark Tungate follows the key companies and personalities that brought make-up to the masses, forever changing the way. Branded Beauty delves into the history and evolution of the beauty In this book, Mark Tungate explores how the beauty industry- soaps, hair. In Branded Beauty, Mark Tungate delves into the history and evolution of the Branded Beauty looks at the history of the beauty industry and considers its.
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The author was seemingly catty in his analysis as well as gossipy, so much so that I couldn’t take him seriously most of the time.
Like all beauty books My library Help Advanced Book Search. Informative and journalistic, this was a well-researched book that looked at global beauty from many different angles. There are many more; the stories of Anita Roddick and Max Factor are tungats as oft-told.
In Branded Beauty, author Mark Tungate chronicles the rise of the beauty business. Brauty a marketing student, understanding the impact of marketing in our lives was never discussed with much critical thinking beyond the obvious which is getting into the target’s mind, make him buy and profit.
Review: Branded Beauty by Mark Tungate
Read, highlight, and take notes, across web, tablet, and phone. The ebook is all jacked up. Or maybe rich isn’t tkngate right word, but it’s very thorough without giving me data overload. You can tell he actually talked with people who work at these companies. I’d prefer a bit more in-depth look at beauty industry.
Branded Beauty by Mark Tungate Rating: It is excruciatingly well researched, with chapter notes and an bibliography but no index. This cream will keep you young forever.
I had a different cosmetic background than Colleen! The author amusingly points out that he himself and his wife buy cosmetics, knowing how they are sold to people, for the soothing, hopeful ritual of using them.
Rather, it is an in-depth look at how the industry developed and where it stands today. Please try again branved. It has always been a shadow secret of the beauty world that it is at least as ruthless as any other business.
A very insightful book on the marketing history of some of the biggest beauty brands in the world. In short, I kept thinking to myself, “I should stop reading this. At worst you’ll probably get more insight into company culture at each brand. Rubinstein, Boots, Revlon and Chanel plus many more, the evolution of cosmetic science and surgery, the everlasting research for non-aging skin and the metrosexual revolution, all is written here and gives you a good inside view in a blasting and neverending Beauty Businness.
“Branded Beauty: How Marketing Changed The Way We Look” by Mark Tungate Reviewed
Disappointing on multiple fronts. While color cosmetics lipstick, eyes shadow, mascara are probably the most visible cosmetics, they aren’t the ones with the biggest stories behind them. Jul 20, Dorotea rated it really liked it. Dec 14, Ankit Agrawal rated it really liked it. But…when it comes to mascara, I buy cheaper mascara. Selling beauty products is a high stakes, multi-billion dollar mzrk business. East Dane Designer Brandec Fashion. Over the years it has used flattery, brandd, science and shame to persuade consumers to invest if they want to look their best.
Sentences begin on one page but are completely disconnected from the subsequent text. Carol Wong January 19, at 3: I would recommend this book. I feel so much more knowledgeable about the history of the big drugstore conglomerates as well as high end designer lines.
Like all beauty books, the author starts with a brief history of beauty trends, starting with the ancient Egyptians. He visits the labs where researchers seek the key to eternal youth. To see what your friends thought of this book, please sign up.
Tungate presents the truth and rumor behind the most famous names in cosmetics, not to judge but instead to lay a foundation for understanding the marketing strategies that catapulted them to the center of our consciousness. Why did names like Chanel, Estee Lauder and Max Factor enter the public vocabulary, and how have they continued to thrive? A survey of over 8, French women revealed that 25 percent would not consider leaving the house without some form of make-up.
Pages with related products. The next best thing bewuty reviewing books and sharing them with others. Very good informative reading!
The hallmarks of youth and beauty such as pale skin,blond hair and rosebud cheeks seem to have changed little through past centuries.
I wasted time and made myself frustrated. They pioneered such marketing strategies as the gift with purchase, in-store sampling, and the idea that customers were not just buying a product, but paying for an experience which of course justified the tungte price tag.
What felt really lacking here, though, was a connected narrative. He quickly gets to the modern age, though, giving mar, bios of Helena Rubenstein and Charles Revson’s Revlon, who brought beauty products out of the kitchens of women and into a prominent place tungzte the western world.
In this book, Mark Tungate explores how the beauty industry- soaps, hair products, perfume, makeup and skin concoctions- has pushed its way into a multibillion dollar business.
To ask other readers questions about Branded Beautyplease sign up. In reality, expensive skin creams can do little beyond what the cheap ones do.
Each chapter focused too much on the history of a certain brand but never really funneled back to a main thesis. Amazon Drive Cloud storage from Amazon.