Dabur company SWOT analysis. 1. Presented by – Harishankar sahu MBA Pharmaceutical Managememt IIHMR University Jaipur INDIA; 2. Dabur SWOT Analysis – Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. Dabur SWOT Analysis. Strengths: * Established, more than years old brand name. * Diverse product portfolio * Leadership position in herbal products in Indian.

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The brand names and other brand information used in the BrandGuide section are properties of their respective companies. Its shampoo and oil are available in small sachets of 1 INR onwards. Dabur has products present in over 60 c0untries and distribution through distributors and 3 million outlets 2.

Dissertation Help: SWOT Analysis of Dabur India Limited

The company also offers digestive products. Dabur is not just the fourth largest FMCG company in India, but also the world’s largest Ayurvedic and natural healthcare company. Strong distribution network and an extensive supply chain 4. However, Dabur is years ahead in terms of brand name and market presence. With their much higher penetration rates, room for growth is very limited for the company.

Articles published on Cheshnotes are based on well researched information from credible online resources including research papers, news and business news sites as well as ebooks and other credible sources like company documents. However, the Indian market has seen increased competition in dxbur herbal products sector.


For instance, the company renovated its oral care portfolio from toothpowders to toothpastes in dabir to meet the changing demands. The growing influence of media penetration is also being a key influencer on lifestyle and consumption patterns, leading to immense market opportunities for FMCG players.

Its deal with Balsara helped it expand its product line to home care through Odonil products. A cumulative effect of the increasing finance charges and tax rates has led to a sluggish increase in the profit after tax margin of the company during the year.

It can partner with health clubs and healthcare institutions to help its brand grow at a faster rate. While the company already commands market leadership. The awareness of yoga analydis Ayurveda is growing analjsis in the international markets.

SWOT Analysis Report on Dabur India Limited

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and dagur similar to Dabur India. Competition from unbranded and local products.

Apart from it Dabur, has not focussed on promoting its products through brand anaylsis stores. It has an extensive product line that consists of personal care products including herbal oils and beauty products like Dabur Vatika oil and Dabur Gulabari. It is also one of the financially strong herbal care brands in India. The OTC pharmaceuticals market in India is growing at a steady rate.

Its innovative marketing strategy is also a reason behind its leadership position and high popularity. Analusis also plans to develop new products in home care and personal care products. During FY, the company introduced more than 25 new products and variants across categories and geographies.


Dabur has generally kept the prices of its products under control to remain profitable and to grow its customer base. The popularity of herbal beverages is also growing. Dabur has an excellent product diversification in healthcare, oral care, food, personal care, home care etc. This, in turn, is leading to an increase in the tax rates for Dabur over the years. Apart from these channels, the brand also promotes itself through contests and campaigns.

By leveraging its product offering, the company can tap into the growing OTC pharmaceuticals market for its top line growth. Growing OTC pharmaceuticals market in India. Dabur has been a pioneer in the Indian market with each of these product offerings. Several of its herbal health care products do not enjoy a analysi degree of awareness either. The company recorded revenues of INR61, Increasing finance costs and tax charges.

Severe competition from international players in the oral care and hair care categories. Dwot products sold under the name of their brands 2. Below are the 7 main Dabur India competitors: