GREEN MARKETING MANAGEMENT, International Edition helps individuals make informed decisions about choices that impact the environment. This insightful. Results 1 – 30 of 40 Green Marketing Management by Dahlstrom, Robert and a great selection of related books, art and collectibles available now at. Title: Green Marketing Management. Publisher: South-Western College Pub. Publication Date: Binding: Paperback. Book Condition: Used: Good.
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This insightful new book provides a thorough introduction to greej emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment.
In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.
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Green marketing management / Robert Dahlstrom. – Version details – Trove
Table of contents Part I: An Overview of Green Marketing. Introduction to green marketing. Why study green marketing? Groups that need markdting understand green marketing. An Overview of Strategic Green Planning. Incorporating a green perspective into the mission statement.
Integrating a green mission into objectives, strategy, and marketing tactics. The interaction between strategy and the daulstrom. Delivering value to all stakeholders. How this text is organized to help understand green marketing. The Environment and Consumption. Understand the interaction between environment and consumption.
Human influences on climate change. Understand sources of energy and their use across international regions. Human influences on the atmosphere. Human influences on water.
Green Marketing Management – Robert Dahlstrom – Google Books
Human influences on land. Human influences on biodiversity. The Environmental Effects of Consumption. Identify environmental action designed to reduce climate change. Understand efforts to influence the supply and demand for energy. Environmental action designed to reduce human influences on the atmosphere.
Environmental action designed to reduce mansgement influences on water. Environmental action designed to reduce human influences on land. Environmental action designed to reduce human influences on biodiversity. The role of energy conservation efforts to limit climate change and pollution. Discovering Value via Market Analysis.
Producing Value via Innovation. Diagnosing the elements of sustainable supply cycles. Benefits of sustainable supply cycles. Delivering Value in Retailing. The central role of retailing in the supply cycles. Marketing sustainable product lines.
Green Marketing Management, International Edition
Marketing sustainable consumption Declaring Value via Sustainable Pricing Strategies. Corporate mission and pricing objectives.
The Role of Household Consumption. Influences of households on energy consumption.
The consumer decision-making process. Sustainable marketing action vreen to influence pre-purchase decisions. Sustainable marketing action designed to influence purchases. Sustainable marketing action designed to influence consumption. Sustainable marketing action designed to influence post-purchase decisions. Energy Consumption in the Services Sector.
Service sector contributors to carbon emissions. Offices and administrative buildings. Transportation sector contributors to carbon emissions. Personal modes of transportation. The Role of Industrial Consumption.
Green Marketing Management by Robert Dahlstrom (2010, Paperback)
Primary industrial contributors to carbon emissions. Carbon emissions associated with steel production. Carbon emissions in the non-metallic minerals industry. Carbon emissions endemic to chemical production.
Carbon emissions associated with the paper and pulp industries. Industrial standards that seek to limit carbon emissions. Monitoring and Reporting Sustainability Efforts. Benefits of reporting value. Review quote Part I: Professor Dahlstrom is also the founding director of the university’s Von Allmen Center for Green Marketing, which seeks to develop green marketing curriculum, conduct environmental marketing research, and foster sustainability efforts in the community.
Professor Dahlstrom received his Ph.
His research investigates the relationship between the firm and the environment. Book ratings by Goodreads. Goodreads is the world’s largest site for readers with over 50 million reviews. We’re featuring millions of their reader ratings on our book pages to help you find your new favourite book.