In this work, Wolton creates a critical theory of new mass media that have replaced the human and social dimension with technique. It is urgent to throw off the. Buy Internet y Despues? / Internet and Beyond (Mamifero Parlante) by Dominique Wolton (ISBN: ) from Amazon’s Book Store. Everyday low. “Ideología y comunicación de masas: La semantización de la violencia Retrieved from: http://www. e45acf/ Wolton, Dominique (). Internet, ¿y después?.

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It is clear that the need to register in order to be able to participate in websites such as YouTube is a scourge for interactivity.

Salvar la comunicación. Dominique Wolton by Francisco Martínez Nieto on Prezi

But we will refer to the potential interactivity offered woltoh the Web 2. Recuperado el 8 de febrero de en: All the results and averages of interaction obtained in the five samples indicate that the role of the passive TV spectator has been transferred to the Internet when consuming audiovisual content, in our case, videos on YouTube.

Reflections from a critic of American empire. Cognitive capitalism and contested campus.

The study revealed the passive character adopted by YouTube viewers, who are in an environment that offers great possibilities of interaction.

La Laguna Tenerife, Canary Islands: Todo va a cambiar. El origen de la familia, la propiedad privada y el Estado. The sample included the 15 most viewed videos on Fridays at midnight and the information collected only included the number of views and ratings received.

New YouTube player screenshot taken on 9 May Comments and ratings achieved by the sample of 15 most viewed videos until February Enrique Dans is right when he points out that the lack of interactivity of the traditional media comes from the technological constraints and the regulation caused by practical, economic or even political reasons. This research opens new avenues of research in the area of communication because it denies the conventional idea that everything that surrounds Internet gives the user a more interactive role.


Publics and Audiences

The authors dispute the widespread myths wokton the few studies that suggest that most Internet users exercise the interactive potentiality of this medium. However, Castells proposes that the Internet is not an audiovisual space that can compete with film or television. The number of people who rates des;ues video with one or five stars is even lower: Our goal is to demonstrate that Internet users adopt a passive role when consuming online videos.

This situation may be due to the fact that this is a video divided into 5 parts and users tend to leave comments only in the first: La sociedad red The information age. Challenging the corruptions of information power. Biotech critic denied tenure, Web surfing encourages a sort of multitasking consumption type, which is opposed to the comfortable attitude adopted when watching traditional TV.

To gain a better understanding of table 4 we should focus on the averaged percentages of viewers who rated, commented, or video-answered based on the number of views. The exposition of results proves the hypothesis from an empirical and quantitative perspective.

Evolution of the participation of YouTube users from to The company only said that YouTube works to improve search personalization and to innovate in advertising. Although we do not know the number of users that decide to register and upload videos due to the lack of information from Google, the study did quantify the degree of interaction among Internet users.

This article agrees and proposes that audiovisual content on the Internet may have the same pacifying effect that television produces on viewers Ritzer, Internet users look for a video and select it, but afterwards they do not make use of the potentialities offered. In Spain, in terms of visits, YouTube is only behind the Spanish edition of the Google search engine the owner of YouTubethe social network Facebook, and Google in its native edition Alexa, This research addresses the role of the Internet user but does not delve into the role that the user plays when consuming videos.

The table does not show all tabulated data because it was videos and And through this cyberspace, people can fight against the homogeneity caused by the neo-liberal interests driven by cultural industries, so criticised by the Frankfurt School.


The information collected included the number of comments and ratings left for each video.

Number and percentage of comments, ratings, and video wilton according to visits sample of 15 most viewed videos until December Percentage of viewers who commented on the most viewed videos. This figure shows how the number of comments and ratings descend in The average shows that 2. Recuperado el 13 de enero de en: In fact, YouTube changed the voting system to simplify it see figures 1 and 2.

Francisco se confiesa en el libro “Política y Sociedad”

Table 7 shows the data reflecting a high potentiality inteernet interaction: Below, table 2 breaks down the percentage of comments and ratings made by YouTube viewers with respect to the number of visits. Present and Future of the television offer on the Internet and mobile technology.

Faculty of Communication Sciences, University of Malaga. The corporate corruption of higher education critica que en EE.

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University of La Laguna, retrieved on 25 February ingernet, from: The great university sell out. This author says, via YouTube, that the social groups will be able to disseminate their ideas, beliefs and customs. For example, there are many journalistic and academic articles that portray YouTube as the paradigm of interactivity.

We believe that the data collected and the conclusions drawn in this research study will be extrapolated to the consumption of videos in other websites or even television channels that offer dominque possibility of real-time interaction through return channels. A lo que Schiller agrega: The choice of YouTube: At the beginning of the investigation, we also asked Google Spain for information to widen the field work and obtain data related to our goals.